What a 4-Day Workweek Actually Did to My Agency

In 2024, morale at my agency hit rock bottom. 

The hard market was relentless. My team was burned out. I was burned out. And I kept trying the same solution over and over: more hours, more hustle, more grind. 

It wasn’t working. 

So, I made one of the boldest decisions of my career: 
I cut everyone’s hours by 20% and kept their pay the same. 

A 4-day, 32-hour workweek. 

The deal was simple: 

I’ll pay you for 80% of the hours. You give me 100% of your focus during those hours. 
 
It sounded crazy. Maybe it was. But doing the same thing and expecting different results felt even crazier. 

Here’s what actually happened. 

When HawkSoft featured us, we reported 24% revenue growth. The final number ended up being 29%. And in 2025, the trend continued. We worked 21% fewer leads than the year before and still wrote more premium. 

Why? Because we stopped doing busy work. 

With 20% less time every week, we had no choice but to get disciplined: 
• We doubled down on shared inboxes so nothing lived with just one person 
• We clarified sales and service processes so anyone could step in seamlessly 
• We got much better at pre-qualifying and stopped chasing quotes we weren’t going to win 

Our close rate went up. Our premium per sale jumped 29% because we led with bundling and focused on accounts worth keeping. Fewer quotes. Better fits. Better results. 

The 40-hour workweek was designed for Henry Ford’s assembly lines in the 1920s. 

A hundred years later, we now have better tools, better technology, and more data than ever. 

The road isn’t easy. Change never is. 

But for us, it’s been absolutely worth it. 
HawkSoft recently featured our approach and broke down the full story, including what worked, what didn’t, and what we had to change operationally to make it sustainable. 
 
👉 Read the full article here 

If nothing else, I hope it gets you thinking about whether the problem in your agency is effort… or how that effort is being applied. 
 
— Michael