Building Our AI-First Future: The Second Brain Enterprise Journey
Building Our AI-First Future: The Second Brain Enterprise Journey
Hello, Everyone👋
After almost a decade of building Foresight Insurance, I've learned that the real challenge isn't just knowing what to do, it’s building a business that runs smoothly and consistently without needing to reinvent the wheel every time.
This month, I'm investing in exactly that.
What I'm Working On
From June 2–20, I'm taking part in a virtual live class program with a small co-hort.
This isn’t a "tech" class; it’s a foundational operations sprint. Think of it like EOS but powered by AI where it makes sense.
At the core, we're building two things:
A Master Prompt – a single source of truth about how our company operates. It becomes the "brain" our team and AI tools can draw from, so we don't have to repeat ourselves, and the system actually gets better over time.
A structured Operating System – not tech, but clarity. Clarity on roles, workflows, priorities, and processes.
Why This Matters
Today, we're running well, but there's friction:
SOPs and training take too long to update
People still need to ask the same questions over and over
We rely on meetings to clarify work
Feedback loops are slow
What if:
SOPs could be generated and updated in minutes?
Training could be built into the system itself?
Anyone could ask a question and get a clear, context-aware answer instantly?
Feedback loops shrank from days to seconds?
That's what we're building.
Where AI Fits In
AI isn't the operating system; it's the assistant that runs within it.
Once the structure is right:
AI helps us speed up documentation
AI helps us automate follow-ups and decisions
AI helps every team member do better work, faster, with fewer handoffs and delays
What You Can Expect
As we implement this:
You'll notice quicker response times
More proactive communication
Simpler, more seamless service
And the same Foresight personality, just with more clarity and consistency
The Bigger Picture
We're not building this for the sake of automation. We're building a business that runs clean, where everyone knows what "done right" looks like, and where tools (AI or otherwise) help people stay in their zone of genius.
That's how we create raving fans. That's how we scale.
But here's the thing, I don't want to keep this to ourselves.
I'm a believer in the insurance industry and, most importantly, in the independent agent model. One of my goals is to bring what I learn to our industry and cut down the learning curve for other agency owners.
Stay tuned as I take you on this journey. Hopefully, in the future, I'll be able to share everything I've learned, tailored specifically to our business, at a fraction of the cost I'm paying now.
The independent agent model works when we work together.
Thanks for being on the journey.
-Michael Cruz
Founder & Principal
Foresight Insurance
P.S. If you're a business owner (especially agency owners) trying to organize your chaos and wondering how AI fits in, I'll be sharing what we learn. This is the kind of foundation that makes everything else easier.